I am a firm believer in life's gifts; nothing is by chance or coincidence, especially if our hearts and minds are open to see these gifts. Twenty-nine years ago, I was lucky enough to start a modeling agency. As a professional model in the U.S. and Europe, I had made many friends in the Fashion Industry. At the time, I was recently divorced, had two little boys and was about to turn THIRTY! It was a very frightening time for me, until a friend called, who happened to be the Fashion Director of Lord & Taylor. Lord & Taylor was planning their debut in Florida and hated the existing agencies in the area. So, they asked me if I would open one, another gift! Lord & Taylor helped me start the agency, taught me their standard of professionalism and was my first client. Twenty-nine years later, I am still humbled by that fortuitous telephone call.
HER APRIORI STORY
My Apriori journey started with family, Karen Fishman to be exact. I had not seen Karen in several months and when I finally did, all I could talk about was how luminous her skin was (coming from a mother-in-law, those are words of high praise)! Karen and I spoke, and the gift of the Apriori journey began.
My first statement to Karen was, "I will not sell this product, don't even talk to me about it. I only want to use it!" She said that was fine (smiling), and gave me a Turn Back Time Capsule and brochure. The next day, my second statement to her was, "I want to be a Consultant!" That first night, after I cleansed my face and began reading the brochures, my mind went into warp speed, imagining the possibilities in my life with this amazing company.
As I read the Apriori Beauty brochures and saw the integrity of the business, the purity of the products and the ease of supply, I recalled the numerous times over the years that I had been approached by skin care and cosmetic companies to endorse their products. I always declined, as the quality was never present. Apriori Beauty had the quality I was looking for on every level! I knew the product would be great for the models. Even though our models are young and have breathtaking skin, they are still exposed to our South Florida sun. Need I say more? We could market Apriori Beauty to the models as protection from sun damage, in addition to the effects of aging.
That first night, as I was forming the marketing strategy for the models, I thought back to when I was on the brink of turning thirty and unsure about my career. I remembered the gift I was given from Lord & Taylor and like a lightning bolt, I thought about all of the models that are about to make that same huge decision of what to do after their modeling career has finished. Introducing them to Apriori Beauty would at least give them an option for a future that is part of the Beauty Industry, and a future where they could have control of their own destiny. There was no stopping my thoughts on that evening of Apriori Discovery!
WORDS OF WISDOM
As a woman of a certain age, I refuse to give in to the laws of gravity and history. I want to fight it every step of the way, as safely and non-invasively as possible. Because I love Apriori, I am constantly sharing it with everyone around me. A former classmate and reconnected friend, Paula Yudelevit became my first consultant and my brother Jeff Waters, an Art Director became my second.
To say that Apriori Beauty has enhanced my life would be an understatement. I have regained the joy of business accomplishment by attempting a new venture. I have connected and reconnected with a wonderful group of people and my beautiful skin has given me the joy of defying the odds.
My advice to all of our new consultants is to trust your instincts. Turn to your circle of friends and family to gain the much-needed confidence, and then extend outside your comfort zone. Trust our products and keep your message simple and truthful. No need for a hard sell as the products sell themselves. Most importantly, enjoy the whirlwind that we know as Apriori Beauty!