ViViD Hair Therapy Shampoo
Item #070 | $11.00 , 8 fl oz | 236 mL
Save 50% (Reg. $22.00)
Customer Rating


This gentle, cream shampoo melts into a cleansing lather while delivering nourishing benefits to hair and scalp without stripping natural oils.

Revitalize hair with ViViD Hair Therapy — therapeutic formulations infused with science and nature to nourish and protect hair and scalp with a simple, 3-step, daily regimen. Cleanse and condition with gentle, nourishing ingredients that also moisturize and soften. Strengthen with ingredients that protect color, detangle, filter UV rays, and build volume. And, enhance overall radiance with Synergistic Shine™ — ingredients that work synergistically between each product formulation to build shine and strength.

ViViD HAIR THERAPY IS: • Sulfate-free | Color Safe • Paraben-free; • Formulated with Synergistic Shine™ for stunning results! • Antioxidant-rich • Synthetic fragrance-free • Tested to be Non-irritating • Tested to be Non-sensitizing • Tested to be Hypo-allergenic • Dermatologist Tested!

Apply to wet hair and scalp. Massage into a lather. Rinse thoroughly. Follow with ViViD Conditioner.

Water, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Sodium Lauryl Sulfoacetate, Phenoxyethanol, Panax Ginseng Root Extract, Panthenol, Aloe Barbadensis Leaf Juice, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium Ascorbyl Phosphate, Methyl Gluceth-20, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Silicone Quaternium-3, Trisodium Ethylenediamine Disuccinate, Glycerin, Quaternium 91, PPG-3 Benzyl Ether Myristate, Glycol Stearate, Chlorphenesin, Fragrance*, Sodium Chloride.

*Made up of all-natural ingredients.

Key Ingredients

Resveratrol – super antioxidant with anti-inflammatory, and anti-aging properties.
Aloe Barbadensis Leaf Juice – moisturizer conditioner
Panax Ginseng Root Extract – natural, Tonic, Hair Invigorator.


Learn more about OPN Ingredient Safety Rating

  • Cleanses & Conditions — Cream formula cleanses and conditions hair and scalp. Scalp skincare is vital for vibrant hair! Silky hair makes for greater manageability!

  • 3-Step, Daily Regimen — Products for the whole family. Packaging is color differentiated for easy, at-a-glance identification in the shower.

  • Synergistic Shine™ — Ingredients in each formulation work together to enhance shine and to build strength over time, with each use.

  • Color-Safe! — Formulated with ingredients to protect color and to filter UV rays to keep color from fading.

  • Luxurious lather without sulfates — Each ViViD formulation is also paraben and sulfate-free!

  • All-natural fragrance — Scent is composed of natural compounds and essential oils derived from violet, orchid and vanilla. Nothing synthetic!

Is the fragrance used in ViViD all-natural?

Yes. We opted to use a blend of all-natural ingredients to develop the proprietary fragrance found in each ViViD formulation. Fragrance is an experiential element in a hair care regimen. The fragrance is composed of natural compounds and essential oils derived from violet, orchid, and vanilla. In order to protect the proprietary nature of the fragrance blend and due to current labeling regulations, we must still list this as fragrance in lieu of specifying each individual oil or natural compound that makes up the fragrance.

What makes ViViD Hair Therapy different from other lines in the marketplace?

Simplicity, effectiveness, and gentleness. The ViViD product line is made up of 3 easy-to-use products. The shampoo and conditioner are packaged in differentiated colors to make for quick identification in the shower. The line is effective in cleansing, nourishing, conditioning, and protecting the hair. In addition, each formulation is ultra-mild and gentle - formulated without sulfates or parabens - so the entire family can use it.

Can I use my existing styling aids/tools with ViViD?

Of course. Many styling tools can damage hair primarily from heat. Besides the core benefits of the product line, the ViViD regimen also offers key ingredients that can help serve as thermal barriers, which over time can keep hair looking its best for a longer period of time. The formulas also help with anti-frizz and detangling so hair is more manageable and easier to style.

I see that ViViD Hair Therapy is sulfate-free. Why is this important?

Sulfates are a group of surfactants that can sometimes be harsh when applied to the skin and/or hair. They work very effectively to remove build-up of dirts and oils, however, can sometimes be too strong and strip hair or skin of essential moisture and create dryness or dullness. In addition, sulfates can strip hair of color when used on color-treated hair.

Can children use ViViD?

Yes. The whole family can enjoy the benefits of easy-to-use, mild, and effective hair care. ViViD Shampoo is formulated with very mild surfactants, which can help reduce the chances of eye irritation. Keep in mind however, that the products are not formulated specifically for children/ babies nor is the shampoo “tear-free” so exercise caution when using on young children to be sure the product does not get in their eyes.

Is ViViD safe to use on color-treated or chemically-processed hair?

Definitely and we recommend it. Color treating hair is a time-consuming and expensive process and ViViD can help to keep color looking better, more lustrous, and intense for a longer time between treatments. The products have been formulated with ingredients that help to build shine, protect hair with antioxidants, and deliver UV filters. Chemically processing hair (straightening, perms, etc.) can cause a significant amount of damage not only to the hair but to the scalp as well. Protecting these structures of the hair is key to maintaining hair health. And with Synergistic ShineTM, hair strength and shine will be built over time with continued use.

What hair types does ViViD work with?

Each person’s needs for hair care are different, but ViViD will work with ALL hair types. One may need to adjust the regimen to make it work best for them by modifying the frequency of shampooing or conditioning or using more or less of ViViD Treatment Oil, however, the formulas were developed with varying hair needs in mind.

What is Synergistic Shine?

Synergistic Shine™ is the proprietary technology built into the ViViD Hair Therapy regimen. It is a blend of unique natural and performance ingredients that work together in each formulation to help enhance shine and build strength with each use and over time so hair is left visibly more lustrous. The number one factor when people think of healthy hair is shine so ViViD works to deliver on this and also to help address core factors of hair health so hair is not only visibly healthy but the support structure is nourished and protected.

The ViViD Shampoo is "sulfate-free," yet there are two ingredients that sound like sulfates (Disodium Laureth Sulfosuccinate and Sodium Lauryl Sulfoacetate). Are they?

The two surfactants in question are not at all chemically similar to sulfates. Sulfates are generally added to compound ingredients through a "sulfating" process. Also, sulfates are of different molecular size (smaller in general), which is why it can sometimes trigger irritation on some individuals. Sulfates are also viewed as harsh as they can strip essential oil and moisture from skin and hair.

Customer Reviews (29)

C. Johnson, CA - April 18, 2018

Oh Wow! In new tube is even better! This is without a doubt the best shampoo I have ever used. Went through breast cancer treatment after surgery I was placed on breast cancer prevention meds. I have not experienced the amount of hair loss and thinning as other breast cancer patients have. My hair is shiny, healthy and strong. I attribute this to using the ViVid hair therapy products by Apriori Beauty. Thankful

C. Johnson, CA - September 21, 2016

Great for dyed hair, I'm a redhead but now that I have to add a little color to brighten it, most shampoos cause the color to fade quickly but I can count on this shampoo to keep the longer.

Carrie Beth , CA - August 02, 2016

There are a lot of products I can give wonderful testimony on but I have to start with the ViviD Hair Therapy Shampoo and Conditioner. I've been using the ViViD Shampoo and Conditioner for over a year but I knew from the first use that my hair felt different. My hair aborbs a lot of water and normally takes quiet a few minutes to dry. So the first time I used the ViViD Shampoo and Conditioner I got a different result! It took about half the time to blow dry. I thought maybe I imagined it so I washed and dried my daughters hair. I noticed it took about half the time to blow dry too! I feel like my hair is so much easier to work with when I use ViViD. And I love what it does to my highlights! Now I wash my hair less because the next day it is always easy to style. I find that using the viViD Shampoo and Conditioner my hair is easier to manage and style. It feels light and clean. My daughter, age 13, can skip a day or two and it remains clean and styles pretty. (That saves us money and time!!) Thank you for making a natural product that works fabulously! I get a lot of compliments and feel confident too.

April 28, 2015

My very first client, Kathy McAnany has been a faithful Apriori skin care user since I joined in 2011- but she has been unable to attend our Beauty Bars. Last Sunday she was able to attend the spectacular Beauty Bar at my sponsor Robin Whitney's home on a lovely Sunday afternoon. Kathy was so excited to try all other the products I've been raving about- and she was delighted to meet both Susan Twellman and Elizabeth Vervynck! As usual, the guests enter a drawing for door prizes and Kathy won our "Vivid" Shampoo and Conditioner! She couldn't wait to try them. The very next morning she texted me sharing that she was simply blown away at how her hair felt after using our products for the very first time. "These products are the BEST I've ever used." (She has long, straight beautiful blonde hair) "My hair is soft and silky, yet manageable and feels luxurious." I also shared with her how I love our Treatment Oil and how it will add shine to her hair, and can even be used on insect bites, cuts, scrapes and dry patches. Kathy was welcomed by our Apriori Family at the Beauty Bar- and she also mentioned to me "Wow, you sure get to work and play with some nice ladies!" Yes Kathy, we sure do! THANKS Apriori!

Lisa Adam - April 17, 2015

My testimonial is the VIVID Hair Therapy. I used to have to switch hair care (shampoo and conditioner) every month to two months because my hair would stop responding to it and just go limp. I also bought every product under the sun to try and recreate what they did at the salon and it never worked. I bought the salon products always and I swore they had a secret product that they weren't telling me about. I have been using the VIVID Hair Therapy for the last 23 months. Yes you read it correctly. 23 consecutive MONTHS. I have not change hair care since using the VIVID line. When I used these products for the first time I did my normal blow dry with my round brush and was done, no flat iron. My hair looked better than when I would walk out of a salon! It was so soft, and I constantly was petting my hair that first day. It looked thicker but felt lighter. The best part is, I have thinner hair so my next day hair is always oily and not pretty but I brushed it and it looked like I had just got it done. These three products are it for me. I LOVE my hair and I LOVE, LOVE my VIVID!

Natalie Walsh, CA - July 23, 2014

"I cannot live without my ViViD Shampoo, Conditioner and Treatment Oil; these Apriori Beauty products are my favorite combo! I use just a little shampoo and conditioner and it thoroughly cleans my hair and scalp. I love that it's sulfate-free, all-natural and color safe. Since using ViViD, my hair is softer and healthier. The Treatment Oil creates the finishing touch, leaving my hair feeling silky and shiny. Thank you Apriori Beauty, it truly makes a difference!"

Tess Dawson, OH - April 16, 2014

I have been a hairdresser for over 35 years now and I have always kept at least 3 or 4 different shampoos and conditioners in my shower changing all the time. Not anymore...the only shampoo and conditioner you find at my house is the Apriori Beauty's ViViD Hair Therapy! I love how it makes my hair feel and look. I will never have to search for another hair product again as long as I have my Vivid. Thank you Apriori Beauty for these amazing products.

Melissa King, OK - March 18, 2014

My family absolute loves ViViD Hair Therapy. My husband was amazed with the conditioner after using it on our 2-year-old daughter. I thought it was funny the way he was going on and on about how nice her hair felt after using it! Thank you for making such amazing safe products!

Gail Lemar - March 05, 2014

I’ve only been using the ViViD Shampoo and Conditioner for a week and have already noticed the difference it’s made with my hair. Within this past week, I’ve received compliments on how smooth my hair lays and the fullness it has, which is wonderful to hear, especially since I have extremely fine hair! In addition, a tenant of mine asked me yesterday if I had gotten my hair cut because it looked so much fuller. I owe all these compliments to ViViD Hair Therapy! The radical change in my hair I’ve experienced within just one week is incredible and I couldn’t be more in love with it. Thank you Apriori Beauty!

Natacha, WA - October 30, 2013

I used the ViViD Hair Therapy today for the first time. All I can say is WOW! I have never ever used such an amazing product on my hair in my life. My long and thick hair is so soft, silky and bouncy. I want to leave work right now and go wash my hair again! I am happy! Apriori Beauty you have outdone yourselves again with an amazing product that everybody will love! Thank you!

Wendy Hitchings, AZ - October 02, 2013

I cannot believe that it took me so long to try ViViD Hair Therapy. Shame on me, my hair has never felt better! Glossy, soft and oh so shiny! My poor hair was so dried out from the Arizona sun and pool time. I am amazed at what these products have done. The shampoo is creamy and feels like it is going to work, immediately nourishing my dried out tresses. And the conditioner is very thick and creamy but doesn't leave my hair feeling heavy at all. The Treatment Oil leaves a wonderful shine and luster. Thank you Apriori Beauty for another fabulous set of first class products!

Renee Joffe, AZ - September 26, 2013

We have read plenty of wonderful testimonials in regards to our fabulous haircare products. But did you know that those 3 same products can do wonders for your hands and nails? Just soak you hands in a warm water solution of a squirt of shampoo and conditioner. Soak for about 3 - 5 minutes. Gently dry hands and use a cuticle pusher to push back soft cuticles and using a towel, whisk away those cuticles. Next, use a small amount of hair oil and rub into cuticles and nails. Wipe off excess oil from nails prior to appying nail polish. Your hands will look soft and beautiful, just like your hair!

September 11, 2013

10 years in network marketing and my husband never liked my former companies’ products. Last week he came home from a long trip, saying "my skin never felt so good from the Hdyro-Burst Lotion." He then showered and asked "what are the white bottles of shampoo and conditioner? My hair feels great and soft. Please buy me a few to take on my next trip." I told them they were Apriori Beauty's ViViD Hair Therapy. He smiled and said "well these products are good so just get me some!"

Becky West, KY - September 18, 2013

My daughter-in-law, Amy West, has been trying to get me to use Apriori Beauty ever since she started selling your products. I was in town for a visit and I bought a set of hair care products for one of my step granddaughters who never wants to brush her hair because of the tangles. My daughter-in-law suggested I buy your ViViD Shampoo with Synergistic Shine and WOW! My step granddaughter came out with soft, shiny hair, and no tangles! Her mother doesn't have to yell at here to brush her hair. Now I too am using it as well as her aunt. I also purchased the Celloxylin Cellular Advantage Set and I really like the products. My skin feels soft and glows. I look forward to purchasing more products.

Amy Lewis, VT - August 14, 2013

I took a shower at the local hot yoga studio which provided the Apriori Beauty products in the stall. My hair is very curly and difficult to manage. I used your ViViD shampoo and conditioner and couldn't believe the results! My hair was full of body with lovely curls. It felt thick, but manageable throughout the day. rnrnI recently splurged for Aveda "Be Curly" shampoo and conditioner but ended up going back to my cheap products b/c I was not thrilled with the Aveda products. Your products blew me away the first time I used them, and I will be ordering them for my own home today!rnThank you very much, I've finally found a shampoo that works for my hair!rn

July 03, 2013

I LOVE all Apriori Beauty products, but the new Vivid Shampoo, Conditioner and the Treatment Oil have transformed my hair!!! I use to have very curly hair and over the past year it has been getting straighter and straighter. The first time I used ViViD, my curls came back. I didn’t believe it at first but the next time I washed my hair the same thing happened. Now, I have my curly locks back and could not be happier!!!

June 19, 2013

I am a professional hairstylist and wanted to test the Vivid Hair Therapy products on my clients. In the picture, there are two different ladies with two different hair textures. I was a little nervous at first because I knew I was only going to use three products as opposed to using my usual seven-eight. To make a long story short, I instantly fell in love. The results I received were amazing. My client’s hair felt incredible. It was shiny, silky, smooth, and straight. The proof is in the pictures. ViViD does wonder for all hair types!

Brooke Morgan, CO - June 17, 2013

Ok so I am not going to choose just one product of Apriori Beauty's because I CAN'T!!! So My newest and most loved is the new ViViD Shampoo, Conditioner, and TreatmentOil! My mother-in-law Sheila Morrison sent them to me the day after they launched and I LOVE IT! My hair hasn't shined like this in YEARS! Thank you Apriori Beauty for continuing to make my life just that much easier!

Connie Johnson, CA - June 17, 2013

I am so thankful to Apriori Beauty for creating the ViVid Hair Products! I take an oral chemotherapy medication that causes hair loss. My once thick hair had turned thin and limp. I have now been using all three of the ViVid hair products for a month. My hair has returned to its natural shine. It looks thicker and has bounce. Hair used to fall out on my shoulders. That is not happening anymore. Hair used to come out while shampooing - more than I would want to go down the drain. I cleaned my brush after each use because of the amount of hair left behind. Well, today, I had two hairs left in my hand after shampooing and this is after not shampooing for two days. My hair stays so much cleaner with no chemicals left in my hair to collect dirt and oil. I still cleaned my brush, as always, but there were only a couple hairs in it. In addition, I've noticed that my hair drys quicker when blow drying. This definitely cuts down on dryness and damage. I color my hair but have noticed that the color stays much longer - What a savings! I was using expensive hair products that promised to keep color and prevent hair loss. Well, they didn't but Apriori Beauty ViVid Hair products do! My new saying is "A B do". Oh, I just dated myself.

Trish, NH - May 30, 2013

My favorite products used to be the Hydro-Burst Intense Cleanse and lotion, as well as the Enzyme Activated Micro Scrub. But when ViViD came out, I fell love again! The shampoo is so luxurious. The conditioner is amazing and makes my hair bouncy and doesn't weigh it down (and I have oily fine hair). Here's another tip use the hair conditioner as a shaving lotion. My legs have never felt smoother. This isn't just for the ladies lets get the guys using it too. Oh! Use a little of the hair oil in your bath water as an aromatherapy and moisturizing spa. Don't forget to lock the door.

Martee Nott, CA - May 30, 2013

Am I loving ViViD? Not only do I get "perfect" hair every time I shampoo, but my "second-day hair" is awesome too! Saves me time and with a tiny amount of the Treatment Oil, my hair springs back to life with shine and bounce and looks as good as "first-day hair!" I've also noticed that my color highlights stay refreshed- no more brassy blonde for me! My color stays looking natural for the past month, which saves me money at the hairdresser and makes my wallet happy. We have another WINNER from Apriori Beauty!

Patricia L. Hickey, NH - May 22, 2013

I'm a new Apriori Beauty customer, age 63 and recently purchased ViViD's Hair Treatment: Shampoo, Conditioner, and Treatment Oil. I have always had straight, fine, soft hair, and have never been one to overdue it with products. I grew up in the 60's; it is what it is. Then I tried the shampoo...WOW! Delicate scent, and a little goes a LONG way, even on my long hair. In the lather, I experienced softness I didn't know existed. The conditioner blew me away. It took away tangles, even before I rinsed. Whew! I used the oil spray after I got to work, and it did the finishing touch allowing my hair to remain under control - no static all day long, amazing! I love ViViD!

May 15, 2013

I have now used the Vivid products 3 x in the past 6 days. My hair is softer, fluffier and more manageable than ever before. My hair is very short, colored and somewhat of a natural curl. It usually takes a lot of gooey styling products to hold a style. Suddenly it takes very little styling products to achieve my desired look and is still great to handle the following day! I'm so pleased with Vivid treatment.

Korina Lollar, AZ - May 15, 2013

I have been using ViViD exclusively for the past week. I have very long (to my waist), naturally curly (frizzy, tangled) hair. I now wash less, but my hair feels cleaner! The oil is wonderful on dry or wet hair and doesn't leave it feeling oily, sticky or weighed down. I noticed on day one how terrific these new products are, but that isn't what I had to share (you all already know this!). My testimonial is when & how my husband noticed. I wear my hair styled "up" a lot because it takes so much product and time to get it "tamed." I actually styled it down on Saturday night for our "date" night. He was AMAZED on Sunday morning when I woke up. I am a side sleeper, and I also toss and turn many times during the night. I normally wake up with my hair matted/flattened down in some places, while sticking up wildly in others. Not a pretty sight. My hair looked like I had just spent hours styling it, and I had truly just rolled out of bed. It was not matted or flat, it was not frizzed out; it was not tangled. For MY hair, this is a true miracle! In the 20 years we have been together, he has NEVER been able to run his fingers through my hair - but with ViViD he can! My husband and I are both in love with my hair again! Thanks Apriori Beauty for three wonderful new products that have changed my life!

Karen Fishman, FL - May 15, 2013

Last evening I went to a 65th birthday party for the most wonderful woman, Doris. She is the woman that I shared Apriori Beauty with last August and is now an amazing client of mine. Through Apriori Beauty, we have become dear friends and are tennis buddies. The story goes on...I used ViViD for the first time last evening. My hair felt so smooth and I could not get over how easy it was to run a comb through it! I also used the hair oil treatment. I was able to achieve a very straight look with my hair with body (if that makes sense). What was amazing was that my hairstyle kept throughout the night, even though the party was outside. Of course, I had to share with everyone at my table. I told my friend Jackie that the Vivid came in and I had samples for you.. She told me my hair looked beautiful, as well as the other tennis ladies at my table. I asked them if they would like to feel my hair? They commented on how smooth and soft it felt as well as the shine. If you want to be the life of any party, use VIVID!

Jacqueline Bos, CA - May 15, 2013

I am thoroughly impressed with the new ViViD hair products! The first thing I noticed was how easily the shampoo lathered with only a small application, and how clean my hair felt once I rinsed out the shampoo. When I applied the conditioner, I was able to feel it softening my hair almost immediately without weighing it down! Before blow drying my hair, I applied the treatment oil and was amazed at the look of my hair once I was finished drying it. The end result was smooth, shiny, and soft! Normally I need many more styling products to tame the frizz in my hair, but not anymore! Thank you Apriori Beauty for another fabulous product line!

April 24, 2013

“I am in LOVE with Apriori Beauty’s new ViViD hair care line!! Many shampoos leave your hair not feeling clean. The ViViD Shampoo leaves your hair feeling clean. The Conditioner is light, fresh, and makes styling a cinch! I had my husband, 15-year-old, and 3-year-old try it as well, all with great testimonies! Especially my 3-year-old … she has long hair that tangles easily. I used the ViViD line on her and when it came to brushing her hair, there was no crying about knots! The brush went right through! She has claimed these products as her own! The Treatment Oil is again a WIN! Say goodbye to unmanageable days! The Treatment Oil is perfect for fly-aways and taming the frizzies! There will never be another hair care line in our home other than Apriori Beauty’s ViViD!”

April 24, 2013

“I am so thrilled with the new ViViD hair care line because THAT is how I felt after using them! The light scent invigorated me in the shower. The shampoo sudsed-up unlike other sulfate-free shampoos I’ve used. The conditioner is thick and it loves my hair. My hair is very long so it takes a great conditioner to work and ViViD does! After I applied a dime size amount of the Treatment Oil, my hair dried to the most amazing silky, soft and shiny finish! I don’t need to look any farther than my own store for these items now! Thank you, Apriori!!”

April 24, 2013

“With the ViViD Shampoo, I only used half the amount I usually use with my health food store shampoo. It lathered very nicely. Great spreadability and foamy bubbles. I massaged it around with my fingertips, making sure it penetrated to my scalp. It rinsed out easily, all the way to my scalp and very quickly. My hair felt very clean and maintained a hydrated, fuller body than usual. (Personal side note: I color my hair every 4-6 weeks, which leaves it dry and with less body, no matter what shampoo or conditioner I use). Amazingly, with ViViD, it felt healthy, silky and smooth.”